Ideally you’ll want to do keyword research based on what the audience wants, not solely on what content the site already has or plans to have.

You want to provide content and tools that are as relevant and useful as possible to your target audiences. This goes beyond regular SEO practices and into site strategy.

Google’s algorithm places a heavy weighting on the number of websites that are referencing (or linking back to) your website. These are backlinks or inbound links.

Meta tags still play a vital role in SEO. If you type any keyword into a search engine, you’ll see how that keyword is reflected in the title for that page. Google looks at your page title.

It's becoming a necessity to integrate your SEO strategy with social media activity. Social SEO refers to the idea that social media links and interaction play an integral role. Search engine optimization and social media are made for each other.

SEO can take a lot of time and effort. What good is spending all this time and effort if you can't see the fruits of your labor? There are many metrics you can track on a daily, weekly, or monthly basis.